After 11 years of student efforts, and over two years of Jerry Chabrian’s relentless campaign for an official student station that was really student run, WIDB signed on from Wright I basement Sunday April 12, 1970 at 1 pm. There was a crowd at the station.
There had been a publicity build-up for weeks, with posters all over town and campus as well as articles in the Egyptian. Less than 45 days earlier, the Wright I activity room had been empty. Now there were walls, windows, air conditioners, equipment and lots of wires. It had been a tremendous manic effort. Many who were there such as Tom Scheithe, Howie Karlan, and Charlie Muren are no longer with us. But the fire that burned within them still burns within us.
Category Archives: WIDB History
Silly Thing #1
Mirth on Memory Lane
by Kerry Peace (PD, DJ 1979-1981)
The author in his natural habitat.
Friends, I had some memorable experiences in my WIDB days, triumphs and tragedies alike. The day Slaga handed over the keys to the Program Directorship embodies the former, while the night John Lennon was killed is over-qualified for the latter.
But it’s the silly things I remember best. They just seemed to be in the air at WIDB, ready to ignite at a moment’s notice. Some return in a flash as indelible images (“JOEY RAMONE ATE THIS BREAD!!!”) and some inspire a more substantial reminiscence. Below is one of a handful of my favorite silly WIDB episodes. Fair warning: I don’t swear to recalling events exactly as they happened, etc, disclaimer, fog of war, blah-blah, woof-woof…
SILLY THING #1: MESSIN’ WIT’ YO’ MIND
Its summer semester 1980 and Wright One is having air conditioning installed, so the studio has taken up temporary residence in the Student Center. Just the on-air studio, mind you; sales, administration, engineering and, most importantly for this story, production, remain In Da Basement.
Around eight o’clock at night, a small gaggle of ‘IDBers are hanging out at Wright One. Memory doesn’t serve everyone who was there, but Chief Engineer Kent Lewin was definitely among them. Kent was a rock of seriousness and smarts at WIDB; all business, all the time and the absolute foundation upon which the rest of us merrily went about our station business.
I’m also thinking Production Director Tim Cawley was present, for two reasons: Firstly, the man is natural born silly. When first I met Timmo, at a WIDB recruiting event in 1979, he wore a plastic helmet adorned with WIDB sticker and rotating red light, and a t-shirt that said “RADIO WHORE.” Secondly, he was perhaps the only other person at the station besides Kent familiar with the fundamentals of electronic mischief that were about to unfold. The more I think about it, because Kent = seriousness and Timmo = silliness, the latter almost had to have instigated the proceedings.
Seriously Kent Lewin Tim Cawley, Radio Whore
Anyhoo…Kent was there actually working while the rest of us milled about, talking and listening to ‘IDB DJ Roy Millonzi do an airshift from the Student Center. Suddenly, for no other reason than we could, a decision was made to mess with young Roy’s head.
Because the on-air studio headphone mix fed over to Wright One, then back to the Student Center, before reaching the DJ’s ears, it was ripe for manipulation. Kent had a mischievous gleam in his eyes as he routed the studio’s headphone mix through one of our state-of-the-art TEAC tape decks before sending it back to the studio (no doubt patching it into B). The decks were handily equipped with the ability to adjust speed and pitch on the fly and the next time Roy cracked open the mic, Kent began twirling the pitch-control knob hither and yon, causing the sounds fed into the studio headphones, and only the sounds fed into the studio headphones, to alternately speeduprealfast or s-l-o-w, w-a-y, d-o-w-n.
Roy Millonzi: not prepared for the silly
Despite being one of the station’s ace DJs, Roy was no match for what was coming out of the headphones. Halfway through his first sentence, he paused for a moment, the last syllable reverberating into an Alvin The Chipmunk register. He started up again, but fell silent for several seconds as his voice dissolved in muddy frequencies spilling down a drain. At last he made a tentative attempt to say just one word and Kent sent it spiraling crazily back to his ears. Roy dumped out of the stop-set and went back to music.
Seconds later, the engineering phone line lit up, Kent answering calmly on speaker. Roy was apoplectic. “Kent…I don’t know what’s going on…the sound…the headphones…speeding up and slowing down!” While we doubled over in stifled laughter, Kent replied with the verbal equivalent of a poker face, conveying concern, but telling Roy he had no clue as to what could possibly be causing such a thing. When the call was finished, we exploded in howls and tears.
Maybe it was because we felt bad for taking delight in a fellow DJ’s confusion, or maybe the silly just dissipated, but by the time he attempted his next stop-set, the pitch-control was left untouched. I don’t know that the trick was ever tried on anyone else that summer or if Roy was ever let in on the joke, but it was hands-down some Class A Silly from the annals of WIDB.
Gary Goldblatt Remembers the Ferry at Grand Tower
Grand Tower, Illinois, was and is a Mississippi River town. Ma Hale’s was there for many years and finally demised after the flood of 1993. Tower Rock (island in the river) is still there, as is Devil’s Backbone Park (electric night barge-watching) and the natural-gas pipeline bridge (which is pipe only).
There are not too many ways to cross the Mississippi in Southern Illinois. South of St. Louis, the only bridges are at Chester (about 40 miles south) and then at Cape Girardeau (100 miles south). Grand Tower is exactly between Chester and the Cape.
In the early 70’s, there was a small ferry that ran between Grand Tower and Neelys Missouri. It could hold six cars and was about 150 x 40 feet. There was no schedule, no tickets, no advance reservations. You just showed up, waited for them to be ready, and then you paid and loaded.
On one of those 70-degree January Sundays that endear us to Southern Illinois, we all decided to make the pilgrimage to Ma Hales for the all-you-can-eat $2.50 Sunday dinner. As usual, no one was up until after noon, due to the previous night’s extended activities.
Also as usual, it took time to motivate & organize, so by the time we loaded everyone into two cars (five guys and four girls) there was only a couple hours of daylight left (it was January).
No time for hiking, but we stopped at the scenic overlook (now taken out) on the cliffs overlooking the Mississippi on route 149 west of Murphysboro. We wanted to do something else outside before sunset and eating.
We went to the park on the river. We saw the ferry. It was on the Grand Tower side. It was empty, waiting. Jimbo said “Let’s take a ride on the ferry!” Jimbo and Chuck went to “negotiate” with the ferry guys. Jimbo and Chuck reported that we could all ride round trip for ten bucks total. Dollars and quarters came out, and we moved to the ferry.
Tales from Da Basement – WIDB Narrowcasting Promotes Party
WIDB Narrowcasting Promotes Party
By Gary Goldblatt
1973 was my first year in the party business and I learned early on that relentless promotion was the key, preferably via two or more sources. One time, however, I successfully promoted a party with a simple yet effective plan involving one source focused on a particularly desirable audience.
I was sitting around the living room of Lewis Park 21A with my roommates, Bob Korch, Jim Kolo and WIDB Chief Engineer Ed Kasovic and we were discussing promotion for an upcoming party. Naturally, we wanted a good turnout, but specifically we wanted attendees of the female persuasion. Suggestions of posting flyers around campus or doing direct mail were rejected before I had a brainstorm: because we had control of what WIDB programming was being broadcast to any of the ten to fifteen station transmitters around campus, we could patch a commercial for the party just to Mae Smith and Neely towers, which at the time were populated solely by women.

1974, Lewis Park, 21A from left: Bob, Gary, Jimbo, Ed. Not pictured: Bingo.
So I produced a spot for the party. The main obstacle I encountered was in writing the copy. How does one make a C’dale-style blowout with nothing but beer, youknow and very loud music appeal to women? All I remember is saying something about (don’t laugh) the quality of the men at the party.
But as far as I know no air-checks exist of it being aired in Neely and Mae Smith.
It was more tedious to execute the plan than we anticipated. To run the spot it took two persons, one in production and one in Master, and if we were going to run this twice an hour for five hours, then Ed and I had to be there for five hours. We couldn’t ask anyone else from the station to help us, and we had stuff to do for the party. So we ran it five or six times on Friday, and came back Saturday for a few more.
Fast-forward to party night and, as usual, the first 43 guests were male. But then I noticed a group of women coming in, then another, then two or three more. I waded in, introduced my self, offered amenities and made conversation.
Some “Beyond the Threshold” Flyer action
Beyond the Threshold was WIDB’s punk show that ran between 1985 and 1987. The show featured punk and hardcore, but also played plenty of garage rock, surf, and assorted other weird garage sale record finds. The first year the show ran after Midnight on Thursdays for an hour, but for it’s second year it graduated to the Friday 8PM slot and picked up a second hour. Once host Dave Landis graduated the show was retooled by co-host Dale Gardner under the name Threshold Bowl-a-rama and ran for another 2 years with new co-host Frank Simpson.
[ click picture to enlarge ]
These two flyers were both in the era before home computer graphics programs, done by hand using Zip-a-tone dry transfer letters and pictures from an old Life Magazine.