Gary Goldblatt Remembers the Ferry at Grand Tower

Grand Tower, Illinois, was and is a Mississippi River town.  Ma Hale’s was there for many years and finally demised after the flood of 1993.  Tower Rock (island in the river) is still there, as is Devil’s Backbone Park (electric night barge-watching) and the natural-gas pipeline bridge (which is pipe only).

There are not too many ways to cross the Mississippi in Southern Illinois.  South of St. Louis, the only bridges are at Chester (about 40 miles south) and then at Cape Girardeau (100 miles south).  Grand Tower is exactly between Chester and the Cape.

In the early 70’s, there was a small ferry that ran between Grand Tower and Neelys Missouri.   It could hold six cars and was about 150 x 40 feet.  There was no schedule, no tickets, no advance reservations.  You just showed up, waited for them to be ready, and then you paid and loaded.

On one of those 70-degree January Sundays that endear us to Southern Illinois, we all decided to make the pilgrimage to Ma Hales for the all-you-can-eat $2.50 Sunday dinner.  As usual, no one was up until after noon, due to the previous night’s extended activities.

Also as usual, it took time to motivate & organize, so by the time we loaded everyone into two cars (five guys and four girls) there was only a couple hours of daylight left (it was January).

No time for hiking, but we stopped at the scenic overlook (now taken out) on the cliffs overlooking the Mississippi on route 149 west of Murphysboro.  We wanted to do something else outside before sunset and eating.

At the scenic overlook, Bob points the way down route 149.

Down by the river.

We went to the park on the river.  We saw the ferry.  It was on the Grand Tower side.  It was empty, waiting.  Jimbo said “Let’s take a ride on the ferry!”  Jimbo and Chuck went to “negotiate” with the ferry guys.  Jimbo and Chuck reported that we could all ride round trip for ten bucks total.  Dollars and quarters came out, and we moved to the ferry.

Jimbo and Chuck make the arrangments.

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Your WIDB Reunion Committee in Action

The WIDB Reunion Committee getting together for official WIDB business and unofficial beer and grilling.

Below is the WIDB Reunion Committee (plus a few other bonus revelers) back in 2010 shortly after the 40th Reunion. Along with stories from the 40th the first official rumblings about the 45th reunion were heard.

 

 

Tales from Da Basement – WIDB Narrowcasting Promotes Party

WIDB Narrowcasting Promotes Party
By Gary Goldblatt

1973 was my first year in the party business and I learned early on that relentless promotion was the key, preferably via two or more sources. One time, however, I successfully promoted a party with a simple yet effective plan involving one source focused on a particularly desirable audience.

I was sitting around the living room of Lewis Park 21A with my roommates, Bob Korch, Jim Kolo and WIDB Chief Engineer Ed Kasovic and we were discussing promotion for an upcoming party. Naturally, we wanted a good turnout, but specifically we wanted attendees of the female persuasion. Suggestions of posting flyers around campus or doing direct mail were rejected before I had a brainstorm: because we had control of what WIDB programming was being broadcast to any of the ten to fifteen station transmitters around campus, we could patch a commercial for the party just to Mae Smith and Neely towers, which at the time were populated solely by women.

1974, Lewis Park, 21A from left: Bob, Gary, Jimbo, Ed. Not pictured: Bingo.

So I produced a spot for the party. The main obstacle I encountered was in writing the copy. How does one make a C’dale-style blowout with nothing but beer, youknow and very loud music appeal to women? All I remember is saying something about (don’t laugh) the quality of the men at the party.

But as far as I know no air-checks exist of it being aired in Neely and Mae Smith.

It was more tedious to execute the plan than we anticipated. To run the spot it took two persons, one in production and one in Master, and if we were going to run this twice an hour for five hours, then Ed and I had to be there for five hours. We couldn’t ask anyone else from the station to help us, and we had stuff to do for the party. So we ran it five or six times on Friday, and came back Saturday for a few more.


Fast-forward to party night and, as usual, the first 43 guests were male. But then I noticed a group of women coming in, then another, then two or three more. I waded in, introduced my self, offered amenities and made conversation.

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