Connections lead to Production

Many IDB’ers have “connected” with members of the opposite sex at the station. Sometimes, these “connections” lead to production (and re-production – never mind).

In December, 1971, Robbie Davis (WIDB’s first Sales Manager when sales were not “authorized”), arranged a “tradeout” (giveaway merchandise exchanged for on-air promotion) with the new “Gusto’s T-Shirts.” Starring on this spot with Robbie (as “Ken”) is Katy Jaskula (as “Barbie” – get it?) Here, Gustos is ID’ed as behind Charlie Pickle’s, 207 W. Walnut. Charlie Pickle’s, like many C’dale eateries, lasted only about 10 months.

Katy and the news department.

Katy and the news department.

Sam and his pants on TV.

Sam and his pants on TV.

Jim Rohr (left) at 2000 reunion.  Maria Bernardi  (center) and Laura Hangren (right, behind Victor Lentini).

Jim Rohr (left) at 2000 reunion. Maria Bernardi (center) and Laura Hangren (right, behind Victor Lentini).

Katy and Robbie were an item for only a few weeks. But Gusto’s moved to the strip on S. Illinois, next to Mary Lou’s, and remained in business until 2002. In fact, Gusto’s printed the WIDB 25th Anniversary t-shirts in 1995 and the 30th shirts in 2000. Also featured on this spot was James P. Rohr, production voice for WIDB from 70-76. Jim had been Marketing Director for Brown’s Chicken & Pasta for many years. Robbie had his own production company with Sam Glick (who produced this spot) in Los Angeles. Katy became Kate Hayes, doing mainly radio and some TV news in Santa Barbara Ca. Mystery question: Where did the music bed come from?

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